Brand storytelling and long‑form copywriting for Cathay Pacific’s new Aria Suite, created with Economist Impact to evoke a multi‑sensory, design‑led business‑class experience.

Feature for the South China Morning Post on novel interdisciplinary approaches to medical training, examining how master's programmes in public health, health informatics and environmental management are preparing the next generation of clinicians to shape policy and drive healthcare innovation.

For Economist Impact. Thought‑leadership feature for the Macao Government Tourism Office, exploring how Macao is building a future‑ready tourism talent pipeline through education, public‑private partnerships and integrated resort training.

Sponsored content for the South China Morning Post on Fashion Asia Hong Kong 2025, highlighting the city’s role as a hub for Asian designers, cross‑sector collaboration and future‑focused style talent.

For Economist Impact. Feature‑length thought-leadership article for Invest Hong Kong, showcasing the city’s advantages as a global family office and wealth management hub for high‑net‑worth investors and multi‑family offices.

Special report for the South China Morning Post on Macau’s evolution from casino hub to emerging cultural centre, highlighting government strategy, arts investment, and flagship visual and performing arts events.

For Economist Impact. Branded article for Invest Hong Kong on how the New Capital Investment Entrant Scheme helps global high‑net‑worth investors grow and protect their wealth by making Hong Kong their base.

Sponsored content for the South China Morning Post on Ferragamo's Tramezza collection, unpacking the 160-step handcraft and patented steel-shank technology behind the shoes and the brand’s partnership with Italian skiing legend Alberto Tomba.

Thought‑leadership feature for Taiwan’s trade and investment bodies on Taiwan’s green transformation, spotlighting its net‑zero strategy, sustainable innovation drive and role at the heart of the global AI and semiconductor supply chain.

An exclusive interview for the South China Morning Post with legendary product designer Naoto Fukasawa – famous for his designs for brands including Muji and B&B Italia – on the sidelines of Hong Kong’s BODW In the City, an extension of Business of Design Week.

Branded content for Economist Impact in partnership with China Southern Asset Management, making the case for China equity investment by identifying digitalisation, green technology and healthcare as three sectors poised to outperform, and explaining the asset manager's bottom-up approach to navigating the A-share market for overseas investors.

Sponsored content for the South China Morning Post covering Hong Kong Fashion Fest 2025, from the opening runway at the Central Ferry Piers – featuring Peet Dullaert, Tomo Koizumi, Zhaoyi Yu and Caroline Hu – to citywide activations and the Fashion Asia Hong Kong finale celebrating rising Asian designers.

Branded content for Economist Impact in partnership with Hong Kong Science & Technology Parks Corporation, profiling two HKSTP-based start-ups — PHASE Scientific, whose RNA extraction method became a globally recognised Covid-19 testing tool, and Biotheus, whose cancer-antibody therapeutics are advancing from clinical trials in China to the US.

Feature for the South China Morning Post profiling designer Thomas Heatherwick and his Humanise campaign, exploring how projects from London to Xi’an aim to replace anonymous towers with emotionally engaging, human‑scale architecture.

Travel review for Macao News, showing how a functional airport hotel stay can feel like an inviting, quasi‑resort experience, spotlighting the property's 24‑hour check‑out, facilities and smart stopover use.

Sponsored content for the South China Morning Post on Henry Jacques, tracing the maison's bespoke Sur-Mesure perfumery – built on an archive of 3,000 unique formulas – through to CEO Anne-Lise Cremona's Les Classiques de HJ collection, which opens the house's decades of mastery to a wider audience.

Feature for the South China Morning Post on the technology and artistry behind Hong Kong's M+ Facade – from Herzog & de Meuron's LED-embedded terracotta louvres to the real-time capture systems developed for Pipilotti Rist's Art Basel commission – profiling the architectural screen's role as both a landmark and a shifting canvas for works by Yang Fudong, Ellen Pau and others.

Sponsored content for the South China Morning Post on Anteprima's spring/summer 2026 collection, exploring the Japanese-Milanese brand's collaboration with artist Takahiro Iwasaki and his philosophy of finding endurance in fragility and beauty in the transient.

For Macao News. Partnership feature with the Macao Government Tourism Office on how Macao’s historic tea trade helped spark – and sustain – the world’s love affair with tea.

Sponsored content for the South China Morning Post tracing the enduring legacy of Chanel No 5 – from its 1921 debut through the 1932 Bijoux de Diamants high jewellery collection to the 2021 Collection No 5 inspired by the iconic fragrance.

Feature article for Macao News on Generations International School, profiling its Finnish‑inspired sisu pedagogy, trilingual curriculum and mission to nurture emotionally mature, globally minded students.

Sponsored content for the South China Morning Post on Aesop's Aurner Eau de Parfum – developed with perfumer Céline Barel around magnolia leaf – and its launch collaboration with Bangkok-based jewellery designer Patcharavipa Bodiratnangkura, whose limited edition ear cuff and campaign necklace mirror the fragrance's defiant blend of strength and delicacy.

Sponsored content for the South China Morning Post on Pharrell Williams' debut fragrance for Louis Vuitton, LV Lovers – crafted with master perfumer Jacques Cavallier-Belletrud in Grasse to evoke the scent of sunlight – exploring how the fragrance translates the energy of Williams' Pont Neuf debut show into olfactory form.